DESIGN THINKING
Design thinking is a process for solving problems by prioritizing the consumers and stakeholders needs above everything else. It relies on observing, with empathy, how people interact with their environments and employs an iterative, hands-on approach to creating innovative solutions. Design thinking encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes.
Design Thinking can help you or your team surface unmet needs of the people you are creating for; reduces the risk associated with launching new ideas; generates solutions that are revolutionary, not just incremental; and helps organizations learn faster.
Areas where Design Thinking can apply:
- Product design
- Service and experience design
- Business design
- Leadership