Interesting social media campaings that made waves
Did you know that 78% of businesses have dedicated teams for their social media and social media ccampaigns? This is up from 67% five years ago, demonstrating that increasingly, organizations are acknowledging the power of social media to attract and engage customers.
The bad news? Webbiquity reports that 83% of customers have reported bad experiences with social media marketing. As a business owner, it’s clear that using social media marketing to your advantage is critical, but do you know how to maximize the impact of your social media marketing campaigns? Do you know what your goals should be, and how to achieve them?
We’ll show you successful campaigns that made waves across various social media platforms. So whether your business is new to social media marketing, or somewhat of a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to.
Dacia
Platform Used
About the Company
Dacia (a subsidiary of Renault) is one of Europe’s fastest growing car brands. Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years.
Goal
To generate leads and create brand awareness.
Solution
By using Facebook’s boosted posts, Dacia placed ads related to their Sandero, Logan, and Stepway models. They focused on both desktop and mobile users. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle.
Results
- 45% reduction in the costs per lead, compared to standard display ads
- 27-point increase in ad recall
- 6-point uplift in brand favorability
- 6-point uplift in purchase intent
Key Takeaway
Facebook’s Ad Campaign is a minefield for lead generation as well as ad recall. When applied correctly, sustained direct response messaging related to the feed can help drive leads in a cost-effective way and also help boost brand favorability!
2. Red Bull
Platform Used
About the Company
Consumers have been “given wings” for well over 28 years by Red Bull, and they ranked #76 on the Forbes Most Powerful Brand List in 2015. Their original energy drink can be found in over 170 countries, so it comes as no surprise that the company has sold over 60 billion cans of their famous drink. Since their humble beginnings back in 1987, the brand has since released 4 new flavors of energy drinks to cater to individual tastes and preferences.
Goal
To drive awareness of the extension of the brand.
The goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored “Summer Edition” energy drink for the Australian market.
Solution
With a firm focus on simplicity and brand building, Red Bull paved the way for their actual campaign with a promotional teaser just before the summer hit. To get audiences focused on the new look of the cans, they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer hashtag trend as any of its nearest competitors.
Results
- 10-point lift in top-of-mind awareness
- 9-point lift in favorability
- 7-point drop in the unconvinced market
- 2 million Consumers reached
Key Takeaway
There’s a massive market for campaigns launched on social media sites, and the power Instagram can have in driving engaged users is notable. In order to leverage the full power of a social media campaign on Instagram, you need to understand how consumers use social paths so that you can use them too. Red Bull did this with their #thissummer hashtag.
Final thoughts
There you have successful social media campaigns that made waves in the last few years. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. Keep these takeaways in mind when planning your next campaign!
