Social Media

Impressive social media campaigns

Posted on

Interesting social media campaings that made waves Did you know that 78% of businesses have dedicated teams for their social media and social media ccampaigns? This is up from 67% five years ago, demonstrating that increasingly, organizations are acknowledging the power of social media to attract and engage customers. The bad news? Webbiquity reports that 83% of customers have […]

StartUp

10 essential components of a pitch deck

Posted on

Pitch decks are known for startups to raise money at an early stage. But the principle of a pitch deck can be used for many other situations also – e.g. “selling” your business idea internally. So the question is, what should a pitch deck include? At a high level, it should tell the story in […]

Digital Working

Creative Leadership

Posted on
Creativity

Why it’s an essential skill in today’s changing workplace Developing a creative environment where people are free to perform and share ideas without fear of judgment or failure is the ethos. If people fear failure for judgment, they will refuse to participate. Failure is a necessary part of most successful ideas, because success rarely comes […]

Innovation

How to build a culture of innovation

Posted on

Using tools like Design Thinking or others are a fine thing for doing innovation. But the requirements that innovation within an organization really can work and be successful, organizational culture is essential. So before starting with tools, let’s start with a culture of innovation. The following 5 steps might help you setting one up:

Digital Business

Baseball for business…

Posted on
Broncos

Last week I had the pleasure to meet Gabe Ribas, head coach of the Broncos Santa Clara Baseballteam. So I had the opportunity to get to know baseball, how it is played but also what is the philosophy of the club. It seems that baseball is quite different to all other ball games. Where as […]

Innovation

Innovation in organisation

Posted on

Innovation seems to be a buzzword today in many companies. But is it really that easy to implement a culture of innovation? A good example to show that innovation in a organisation isn’t that easy is dated in around 1898. Lt. Sim enhanced the naval guns and although this innovation lead to a better performance, […]